Established in 2018, Pillar Visuals is a London–based architectural visualisation studio specialising in the creation of narrative–focused and atmospheric, computer generated imagery.

We are a small team of visualisers, all with a background in architecture. As a studio we take pride in our understanding and appreciation of architectural intent. This knowledge allows us to truly support our clients (architects, developers and marketing teams) in the creation of expressive 3D images which capture the essence of a project through the careful composition of light, colour and storytelling.



The image plan stage is where we explore the proposal, create composition studies and test lighting options. We use a white card material to better understand the form and mass of the architecture in order to find the best perspective for further exploration. We also include some moodboard imagery to illustrate the direction in which we anticipate taking the project.



Once the camera is chosen, this stage becomes a crucial part of the process for us. We believe the first time a client sees their image it really needs to be special. While areas of the proposal will require further resolving, the essence and intent of the architecture will be clear, as well as the atmosphere and narrative. It’s at this stage where we give the most energy to the project through carefully crafted landscaping, texturing and animation.



This refinement stage is where we really knuckle down on the development in collaboration with our clients. It's the opportunity to go back and forth, drilling into the minutiae, ironing out all the finer details of the proposal. All comments and feedback are taken into account and addressed in the second draft.



By this stage we’ve worked closely with our clients to make sure all the details of the proposal are resolved in this final draft. After we present this stage any further adjustments are generally quite minor and once those are completed we provide all final imagery to the specifications required.

Matt Tranter,

Matt, originally from Scotland, graduated with a Masters in Architecture from the Scott Sutherland School of Architecture in 2013. He began his career working for Studio Milou in Singapore as an architectural assistant before pursuing a career in architectural visualisation in London.

He joined the team at Forbes Massie, eventually leaving an Associate position to join Hayes Davidson. Matt worked his way up to Art Director before leaving HD after 3 years, gaining experience working with international studios across a variety of projects.

Keen to build his own studio, Matt founded Pillar Visuals in October 2018.

Laura Murri,

Laura graduated with a Masters in Architecture from the University of Ferrara, Italy in 2011. After an architectural internship in Rome she attended the postgraduate Master Course in Digital Architecture at the IUAV University in Venice.

She began her career in architectural visualisation at Forbes Massie in London. After reaching a senior artist position, she joined the team at Hayes Davidson where she worked for 3 years and had the opportunity to manage a wide variety of projects all over the world.

Looking for the next artistic challenge, she joined Matt at Pillar as a director in April 2019.

If you have a project you’d like to collaborate on please get in touch, we’d love to hear from you.

Pillar Visuals Ltd
Chester House, Unit 2.25
1–3 Brixton Rd, London, SW9 6DE

Registered in England and Wales
Company Number 11898145
Vat No - GB 320 7563 22

All rights reserved: All work on this website may not be reproduced or used in any form or by any means or published without written consent from Pillar Visuals.


A suite of artwork created for Alt Studioʼs Ramblerʼs Retreat in the North Pennines. The architectural form which rises out of the rugged English landscape is inspired by beacon-like structures which emerge from the crests of hills across the fells: from smelt mills and lead mind chimneys to trig pillars. Inspired by the works of great English painters we created timeless aesthetic- textured Turner skies and the soft warm hues of John Clayton Adams. A series that showed how the skin of the structure would evolve alongside the changing, bucolic landscape.

Project Number:PV170
Architect/Client:Alt Studios
Location:North Pennines, England
Number of Images:3

Ramblers Retreat,
Alt Studios

Click image to enlarge

If you have a project you’d like to collaborate on please get in touch, we’d love to hear from you.

Pillar Visuals Ltd
Chester House, Unit 2.25
1–3 Brixton Rd, London, SW9 6DE